'Ruqyah': The mainstream business of Islamic exorcism

The growing popularity of supernatural soap operas and “reality ruqyah shows'', helped by not a little dose of self-promotion in Majalah Ghoib, marked the start of a great career for Ahmad. He started to see monthly growth in the numbers of “clients” who sought him out, wanting him to purge jinn, demons and other evil spirits from themselves and the people they cared about. They believed that these supernatural beings could possess them as well as a cause illness.